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How TikTok Creators Sell Their UGC Rights as Products
Description
Episode 74 of the TikTok Marketing Podcast with Fexingo explores a new revenue stream for creators: licensing their user-generated content (UGC) to brands for paid ads. Lucas and Luna break down how creators like Mia Chen, a beauty influencer with 50,000 followers, sold a single 30-second video to a DTC skincare brand for $2,500 plus usage rights for 90 days. They discuss the legal mechanics — perpetual versus limited licensing, geographic restrictions — and the platforms emerging to facilitate these deals, such as Billo and Trend. The hosts also cover how this model shifts creator income from volatile brand deals to recurring licensing fees, and why the market for UGC rights is growing 40% year-over-year according to a 2025 Creator Economics report. Specific tips for creators to retain control and maximize value are included.