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How Google Ads Performance Max Campaigns Work in 2026
Season 2
Episode 64
Published 3 weeks ago
Description
In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna break down how Performance Max campaigns have evolved by mid-2026. They discuss the shift from standard Shopping to PMax, how asset group structure drives results, and what the rollout of generative ad assets means for advertisers. Using a real example of a furniture retailer that hit a 4.2x ROAS by consolidating campaigns, they explain why PMax now requires more strategic oversight—not less. Plus, they touch on how Google's new 'asset health score' helps optimize creative. For marketers wondering whether to go all-in on Performance Max or keep some legacy campaign types running, this episode offers practical guidance.