Episode Details
Back to Episodes
How Google Ads Negative Keyword Lists Save Your Budget
Season 2
Episode 66
Published 2 weeks, 6 days ago
Description
Lucas and Luna dive into one of the most underused tools in Google Ads: negative keyword lists. They break down how a single well-structured shared list can stop your budget from leaking on irrelevant search terms, using a real example from a mid-sized e-commerce client that wasted 18 percent of monthly spend on 'free' and 'cheap' queries. They compare account-level vs campaign-level lists, explain why phrase-match negatives often outperform exact-match, and walk through the three-step audit you can run today to find hidden waste. If you manage any paid search budget, this episode will save you money before the next billing cycle.