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How The University of Phoenix Built a Corporate Enrollment Partner Ecosystem
Season 2
Episode 68
Published 2 weeks, 5 days ago
Description
Episode 68 of Business Development with Fexingo explores how the University of Phoenix built a partner ecosystem with over 1,500 corporations — including employers like AT&T, Walmart, and Starbucks — to drive enrollment and reduce tuition costs. Lucas and Luna break down the specific BD playbook: revenue-sharing tuition discounts, on-site cohort models, and the data that shows partner-affiliated students graduate at a 20% higher rate. They also examine the risks: regulatory scrutiny, brand perception, and the tension between access and profit. A focused look at a controversial but instructive partnership strategy in higher education.