Episode Details

A special weekend episode. Instead of the usual Saturday story, Toby shares the full recording of his recent video marketing webinar, attended by 70-odd estate agents — a complete masterclass on getting confident and consistent on camera.

Over the course of the session, Toby works through every excuse agents give for not doing video, and dismantles them one by one. He covers why video is now a non-negotiable part of the job (with the research to back it up — the 7-11-4 principle and Google's "messy middle"), how to overcome camera nerves using the mere exposure effect, and a practical framework for what to actually film: seven content types that build trust, plus his hook-insight-summary structure for scripting videos that hold attention.

He then gets into strategy — because filming videos and firing them into the void isn't enough. You'll hear his "1-2-3 method" for posting three videos a week without it eating your diary, how to batch-film a quarter's content in a single morning, and how to put videos to work through your CRM, Facebook communities and the market appraisal itself.

Whether you're a camera-shy beginner or already posting regularly and wanting better results, there's something here to take away and use this week.

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