Episode Details

The FMCG Marketing Daily — June 27, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • A senior leadership departure at Coca-Cola's most important operating unit raises immediate questions about strategic continuity across the North American portfolio. • Mars is launching Trü-Frü — frozen fruit coated in chocolate — into the Spanish market, marking a significant category extension move for one of FMCG's biggest confectionery players. • The founders of Nütrl — the RTD brand acquired by AB InBev — are now backing a challenger tequila label, signalling where smart spirits entrepreneurs think the next category disruption is coming from. Fun fact: The color red on food and beverage packaging has been shown in multiple retail studies to increase perceived sweetness by up to 10-12% — meaning consumers literally taste products differently based on pack color alone, with no formula change. Coca-Cola's dominance of red in the cola category isn't just brand equity; it's actively shaping how millions of people experience the product's flavor before a single sip. Hosted by Marco and Klara.