Episode Details

In this episode, Ben Rafter, CEO of Hotel Equities, shares why he believes today's hotel operating model is becoming increasingly unsustainable for owners. He explains the growing pressure from labor, insurance, and other operating costs, why healthy hotel ownership is essential for the entire industry, and how Hotel Equities is responding through its problem-first innovation initiative, HE Labs. If you're looking to better understand the economic challenges facing hotel owners and how leading operators are responding, this conversation provides a thoughtful framework.

Learn more: 

• HE Labs by Hotel Equities
• Hotel Equities CEO: Here’s Which Technologies Can Actually Lift Owner Margins [Skift]

Previously on the show:

• What Happens When a Tech CEO Leads a Hotel Company - Ben Rafter
• Tech CEO-Turned-Hotel CEO Shares Tech Advice - Ben Rafter

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands