Episode Details

Apple just raised prices on iPads and MacBooks as soaring memory chip costs—driven by AI demand—hit a breaking point. Even Apple’s entry-level MacBook Neo jumped $100, and higher-end models saw hikes of up to $300. The iPhone is spared for now, but price increases are expected before its fall launch. Memory prices have surged nearly 100% this year, with DRAM shortages forcing Apple to pass costs to consumers. Analysts credit Apple’s supplier ties for mitigating the blow, but “Ram-ageddon” is hitting PC and smartphone sales hard as AI data centers gobble up chips, leaving little for everyday gadgets.

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