Episode Details
Back to EpisodesThe Varosity AI GTM Report — Jun 25: Salesforce Makes Agentic Commerce Generally Available
Episode 16
Published 3 months, 3 weeks ago
Description
Agentic commerce just went from demo to general availability. Salesforce shipped its biggest Agentforce Commerce release yet — with A I already influencing twenty percent of online sales — while Aurasell, MoEngage, Five9, Zeta, Palantir, and Markup AI fill in the rest of the agentic GTM stack. Hosted by Jack King.
Today's stories:
- Salesforce makes its Agentforce Commerce Shopper, Buyer, and Merchant agents generally available — natively wired into ChatGPT, Google Search, and Gemini; A I influenced 20% of online sales ($262B) last holiday. [source]
- Aurasell launches Agent Builder — no-code, natural-language agentic GTM workflows as an overlay on any CRM (50+ customers, $6M ARR, 185M workflows run). [source]
- MoEngage acquires Aampe to bring 1:1 agentic decisioning to B2C marketing — a dedicated agent per customer, 200B+ decisions per week. [source]
- Five9 launches a new release of Voice AI Agents with multi-agent orchestration and a no-code AI Agent Studio — 'containment by resolution, not deflection' for the contact center. [source]
- Zeta Global and Palantir partner to rebuild marketing's data and A I infrastructure — Zeta's Data Cloud rearchitected on Foundry with Athena at the center; ZETA stock up ~6%. [source]
- Markup AI launches Content Guardian Agents — a quality layer that checks A I-generated content for brand voice, accuracy, and A I citability (100+ brands incl. Sage, SAP, HP). [source]
Sponsored by Varosity.ai — https://varosity.ai
AI disclosure: this episode is AI-written and voiced by an AI host (Jack King), produced with Varosity.ai.