Episode Details
Back to EpisodesProduct marketing is messy (but that’s the fun part), with Wendy Werblin, ScriptPro
Season 3
Episode 22
Published 4 weeks ago
Description
What happens when you’re hired as the first product marketer in a 30‑year‑old, engineering-led company?
In this episode, Wendy Werblin, Director of Product Management, Product Marketing, and Strategy at ScriptPro, breaks down how she:
- Turned “we need more features” into “we need product–market fit”
- Ran cross-functional persona and journey workshops instead of going solo
- Built an 18‑month delivery roadmap that finally gave engineers the why
If you’re a founding PMM, or sit between product, sales, and marketing, this one’s basically your field guide.