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Blue Ocean Strategy (W. Chan Kim and Renée Mauborgne)
Season 1
Episode 156
Published 1 week, 1 day ago
Description
In this episode, we dive into Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. We explore how to escape bloody red oceans of competition and create uncontested market space. Learn to make rivals irrelevant through value innovation, simultaneously achieving differentiation and low cost to organise for lasting success.