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Brennan's Reigns as Ireland's Top Brand
Description
Brennans Bread reigns supreme in Ireland once again, with nearly 80% of households buying it last year—keeping them ahead of the pack. Avonmore, Tayto, Cadbury’s Dairy Milk, and Jacob’s round out the top five, with Jacob’s knocking Dennys off the list. Behind the numbers: shoppers are buying more often and scrutinizing choices more closely. Avonmore saw fewer households but more frequent purchases, likely thanks to new protein products. Kerrygold surged 21 spots, and Keelings also climbed. While Coca-Cola leads drinks, Nescafe and 7-Up are hot on its heels. The top brands are staying put—but they’re working harder than ever to earn and keep loyalty.
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