Episode Details

H&M’s second-quarter sales dipped 3% despite efforts to revamp products, pricing, and supply chains—CEO Daniel Ervér admits they’re not satisfied. While profit margins improved to 12% thanks to better inventory control and fewer discounts, overall revenue growth remains elusive. Facing stiff competition from Shein and Zara, plus shifting consumer preferences toward fast fashion and secondhand, H&M struggles to reignite sales—especially in key Western Europe markets—amid rising shipping costs and cautious shoppers.

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