Episode Details

In this Omni Talk Retail interview, recorded live from the Consumer Goods Forum Global Summit 2026 in Vienna, Chris Walton sits down with Özgür Tort, CEO of Migros Group Türkiye, to discuss how one of the world's most advanced grocery retailers is combining e-commerce, automation, AI, and omnichannel operations to serve consumers across Türkiye.

Özgür shares how Migros began experimenting with e-commerce as early as 1997, why digital commerce now accounts for more than 22% of the company's business, and how its network of more than 3,800 stores powers both physical retail and online fulfillment. He explains how automation, robotics, and data-driven operations have transformed online grocery profitability, while also detailing the company's approach to convenience formats, hypermarkets, retail media, fintech, and last-mile delivery.

The conversation also explores the future of agentic commerce, why customer reviews are becoming a critical source of AI training data, and how retailers must build strong data foundations and logistics capabilities to remain competitive as AI-powered shopping becomes more mainstream.

Key Topics Covered:

• How the Consumer Goods Forum has evolved since 2013

• Why AI has become a central focus across retail and manufacturing

• Migros Türkiye's e-commerce journey since 1997

• How online sales now represent more than 22% of company volume

• The role of data quality and product information in digital shopping experiences

• Using stores as fulfillment hubs for online grocery orders

• How automation and robotics improve picking efficiency and profitability

• Achieving delivery windows as fast as 30 minutes in urban markets

• The evolution of supermarkets, hypermarkets, and convenience formats

• Why omnichannel retail is reshaping store expansion strategies

• How online demand is transforming store layouts and operations

• The future impact of agentic commerce on retail

• Why customer reviews are becoming critical AI training data

• Building AI-ready data infrastructure and ERP systems

• The importance of logistics, last-mile delivery, and customer experience

• Retail media, fintech, and emerging growth opportunities for retailers

Special thanks to the CGF Leadership Studio sponsored by Vusion for supporting Omni Talk Retail's coverage in Vienna.