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Government Taps Influencers for New Savings Plan
Published 3 days, 10 hours ago
Description
The government’s pushing to unlock $170 billion sitting idle in savings accounts with a new investment plan launching in Budget 2027, and they’re turning to TikTok and Instagram finance influencers to spread the word — including the popular “Irish Budgeting Mammy” — who’re already praising the plan’s Swedish-style flat fee model and absence of deemed disposal tax, making it a savvy, social-media-driven financial push.
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