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In this episode, business and marketing coach Lu Trujillo joins the conversation to unpack why so many high-achieving women feel unsafe holding money, praise, and momentum, even when success is clearly working. That internal pressure to spend, fix, or prove doesn’t come from a lack of strategy, but from a nervous system that associates success with risk.

Lu introduces a powerful framework of two inner narratives: the inherited voice shaped by upbringing and old wounds, and the intentional voice we author, the one that offers safety, steadiness, and self-trust. When that second voice is missing, success triggers over-delivering, people-pleasing, perfectionism, imposter syndrome, and avoidance of necessary boundaries.

This conversation reframes the solution, sharing that it’s not more hustle or self-optimization, but creating safety in the body so growth doesn’t feel threatening. When safety is present, wins can land, money can stay, and leadership becomes grounded instead of reactive.

If you’re a founder, practitioner, or ambitious professional who’s earning more yet feeling less regulated, this episode offers language, insight, and practical steps to rewrite your inner narrative, protect your energy, and lead from calm confidence rather than survival.

About Lu:
Lu Trujillo is a business and marketing coach who focuses on scaling female entrepreneurs who are on a mission to raise the standard of care while also getting paid their worth and tapping into their zone of genius. She has been in the marketing and sales space for over 10+ years and has worked with countless high achieving and career driven women who were ready to scale their impact, and has seen first hand how trauma shows up for these women as they advance in their career, in their relationship, in major life transitions even though the signs are not always obvious yet very much present. 

Find Lu:
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