Episode Details

What does it look like to step into a family business, honour its legacy, and still make it your own?

In this episode, Laura sits down with Alexandra Mamalider, President and CEO of Organic Traditions, one of Canada's most recognized superfood brands. Alexandra shares her journey from a corporate career in luxury hospitality to leading the company her father founded more than 25 years ago.

Together, they dive into entrepreneurship, leadership, motherhood, imposter syndrome, succession planning, and the realities of growing a business while raising a family. Alexandra opens up about rebuilding a company from the inside out, leading a major rebrand, navigating life as a CEO and mom of two, and the lessons she's learned along the way.

This is a candid conversation about legacy, leadership, and creating success on your own terms.

In this episode you will hear:

00:00 – Meet Ally Mamalider and the story behind Organic Traditions

02:24 – Knowing she would eventually join the family business

03:10 – What "being ready" actually looked like

05:23 – Why corporate experience became her greatest entrepreneurial advantage

06:53 – Stepping into a leadership role and navigating imposter syndrome

09:21 – Rebuilding the business from the inside out

11:40 – The decision behind Organic Traditions' first-ever rebrand

13:24 – Balancing brand heritage with modern consumer expectations

15:53 – The biggest mistake she made as a new entrepreneur

18:47 – Why focus matters more than saying yes to every opportunity

19:18 – Leading a company while raising young children

21:28 – Finding balance as a CEO and mother

23:13 – The one thing she would do differently in motherhood and business

24:57 – Letting your identity evolve beyond your career title

28:28 – Why being a mother can make you a stronger leader

30:41 – The accomplishment she's most proud of after nearly a decade of growth

31:57 – Ally's favourite Organic Traditions products and where to start

32:37 – Where to connect with Alexandra and Organic Traditions

Ally's Links:

Instagram: https://www.instagram.com/allyzeifman/

Instagram: https://www.instagram.com/organictraditions/

Website: https://organictraditions.com/

Join This Mother Means Business Community : www.thismothermeansbusiness.com/community

Laura's Links:
• Website
• Laura's Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok