Episode Details

Adair Ilyinsky: Nail Care, Beauty Favorites & Building Tuckernuck Beauty

Season 1 Episode 8 Published 3 months, 3 weeks ago

Description

Tenoverten co-founder Adair Ilyinsky shares the lessons she's learned from building a beauty brand for 15 years, curating Tuckernuck's growing beauty assortment, and testing hundreds of products along the way. Plus: her best nail care advice, favorite beauty finds, and three Noteworthy Tips for staying organized and hydrated.

*Note, we chat about a LOT of products throughout this episode so I want to remind you that we link to everything in our corresponding substack posts: https://nanphilip.substack.com/t/noteworthy-with-nan-podcast

This week Nan sits down with Adair Ilyinsky, the co-founder of Tenoverten, the ingredient-focused hand and foot care brand. The two first met years ago and then quickly found a shared love for all things shopping, from Toteme to beauty and more!

Adair walks Nan through the evolution of Tenoverten, from the New York nail salons the brand opened in 2010 to the clean ingredient-based product line it is today. She gets candid about closing the salons during the pandemic, why that forced pause turned out to be a silver lining, and how a business can look completely different fifteen years in.

Then, Adair details her latest project: building the beauty offering for Tuckernuck. She shares how she chooses which beauty brands to bring on, why she leans on founders to shape the assortment, and what it means to genuinely support small brands. Along the way the two trade recommendations on everything from U Beauty and Le Prunier to Liberty fragrances and the hair and sunscreen brands they can’t stop testing.

The conversation closes with a proper deep dive on nail and foot care, including Adair's case for a buff pedicure, her daily maintenance routine, and her go-to Tenoverten colors. The episode ends with Adair's three Noteworthy Tips for staying organized and hydrated.

Find links to everything mentioned on our Substack: https://nanphilip.substack.com/t/noteworthy-with-nan-podcast

Stay tuned for more Noteworthy with Nan episodes every Thursday!!

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Shop Tenoverten: https://go.shopmy.us/p-66145454

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