Episode Details

The FMCG Marketing Daily — June 25, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Mars is launching four US confectionery products without FD&C artificial dyes, a move that signals how regulatory and consumer pressure on synthetic colours is forcing real formulation decisions at major FMCG players. • Danone has struck again with a second protein acquisition before its Huel deal has even closed, revealing a deliberate portfolio repositioning strategy that goes well beyond opportunistic deal-making. • Diageo's potential cuts to over 100 Irish roles represent a concrete operational consequence of the cost-reduction strategy its CEO announced — and Ireland's symbolic importance to Guinness makes this a brand story, not just a headcount story. Fun fact: Walmart's store layout is deliberately designed so that dairy and eggs are placed at the back of the store — but research published in the Journal of Marketing found this 'forced journey' strategy actually increases unplanned purchases by up to 150% compared to stores where essentials are near the entrance. Essentially, inconveniencing shoppers is one of retail's most profitable engineering decisions. Hosted by Marco and Klara.