Episode Details

Most business owners spend their time trying to get more customers. The best businesses spend their time creating more demand.

In this episode of The $100M Entrepreneur Podcast, Brad breaks down why the most successful companies focus on becoming desirable rather than simply becoming available. Using examples from Ferrari, Rolex, Disney, and Apple, he explains how scarcity, exclusivity, and anticipation create demand that drives growth.

Brad shares the mindset shift that separates average businesses from elite ones: moving from "How do I get more customers?" to "How do I become sold out?" You'll learn why waiting lists create value and how demand gives you leverage.

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About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.

Please click here to learn more about Brad Sugars: https://bradsugars.com/

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