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Brand Building: They built the largest Black-owned tax preparation service in the U.S., scaling to 1,000+ virtual locations.
Description
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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cherina & Mowbray Rowand.
🔷 Interview Summary
Cherina and Mowbray Rowand—co-founders of the Rowand Group and creators of One Stop Taxes—share how they built the largest Black-owned tax preparation service in the U.S., scaling to 1,000+ virtual locations. [CHERINA &...AND iHeart | Txt]
They discuss:
- Their entrepreneurial philosophy
- Their complementary roles as partners
- The transition from brick-and-mortar to a virtual franchise model
- Scaling strategies, team building, and infrastructure
- Wealth-building through diversification (restaurants, real estate, hospitality)
- Their creation of the Black Tax Festival to educate and unify entrepreneurs
The conversation blends practical business strategy, mindset, and community impact.
🎯 Purpose of the Interview
The interview serves several key purposes:
1. Educate aspiring entrepreneurs
- Demonstrates how to start, scale, and systematize a service business
- Highlights real-world lessons in scaling, hiring, and structuring companies
2. Promote economic empowerment
- Focuses on helping underserved communities access:
- Entrepreneurship
- Tax knowledge
- Financial systems
3. Showcase a scalable business model
- Emphasizes low-barrier entry franchising and virtual platforms
4. Inspire through lived experience
- Shows how vision, persistence, and partnership can create generational wealth
🔑 Key Takeaways 1. Entrepreneurship = Service + Ownership
- Entrepreneurship is framed as serving people first, then building a business around that service [CHERINA &...AND iHeart | Txt]
2. Complementary partnership is critical
- Mowbray = visionary (ideas)
- Cherina = implementer (execution systems)
- Their success comes from balancing vision with structure
3. Scaling requires evolving your team
- What works at $1M won’t work at $10M+
- Businesses must upgra