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The Virtuous Cycle of Media Relations with David Barkoe
Description
David Barkoe is the Founder & CEO of Carve Communications, and with over 25 years of experience as a PR and digital marketing executive, he has developed, managed, and executed strategic communications and consumer engagement campaigns for some of the world’s most influential brands and innovative startups. In this episode, David shares insights on the virtuous cycle of media relations, the importance of earned media in the AI era, and effective executive communication strategies.
Key Takeaways:
- How David worked with clients in God, sports, drugs, and education simultaneously
- The Virtuous Cycle of Media Relations
- Executive communication strategies
Episode Timeline:
1:45David's first clients were a diverse group
4:15What was the through line to his diverse group of clients?
6:00What's happening these days at Carve Communications?
9:15What is the Virtuous Cycle of Media Relations?
11:30LinkedIn is a powerful tool for journalists
12:44LLM's love earned media in search results
15:40People search LLMs for used cars
16:45LinkedIn is vital for an executive communication strategy
20:00People who argue on LinkedIn
21:30David's thought leadership philosophy
This episode’s guest:
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