Episode Details
Back to Episodes
Why VIP Days Make 0 Sense for Copywriters (Episode 286)
Episode 286
Published 2 months, 4 weeks ago
Description
A client hires you for a “VIP day.”
Suddenly, you’re tasked with:
- Kicking off the project
- Writing a creative brief
- Coming up with a strong concept
- Outlining the copy Writing the copy (for how many deliverables is another question …)
- Getting feedback on that copy
- Incorporating that feedback
- Getting final sign off
… all in the span of 8 hours.
And let’s be real: no one has 8 good hours of work in them every day.
On this Build Your Copywriting Business podcast episode, Kate and I are digging into why VIP days make 0 sense—for you and especially for your clients!
Just the thought of this task list stresses me out. And, I know some copywriting “gurus” tout the benefit of VIP days, but these days are reputation ruiners, my friend. Here’s why…
---------------
Get Free Copywriting Training here