Episode Details

A story about what compounds when you don't take the shortcut.

This episode is for sales-led SaaS founders who invested to grow fast but now realize they forgot to grow their differentiation.

Most software companies buy speed — they build on someone else's foundation — and never count the cost. Renaud Charvet, co-founder and US CEO of Ringover, took the opposite path. He started in 2005 selling cheap international calls, watched Skype and WhatsApp kill that business, and built something new from scratch. Bootstrapped for fifteen years, then raised to expand — and moved his family to the US to make it work. He's never once taken the shortcut.

And this inspired me to invite Renaud to my podcast. We explore how choosing ownership over speed creates an edge competitors can't copy. Renaud shares how he thinks about what's worth owning, where to focus, and what actually makes customers stay. You'll discover why the slow, expensive choice compounded into something no shortcut could match.

We also zoom in on two of the 10 traits that define remarkable software companies: – Aim to be different, not just better – Acknowledge you cannot please everyone

Renaud's journey proves remarkable companies don't copy the playbook — they own what others rent and let the advantage compound.

Here's one of Renaud's quotes that captures how he thinks about building an edge:

"Focus — it might feel slower in the short term, but it compounds much faster in the long term."

By listening to this episode, you'll learn:

• What you give up the day you build on someone else's stack
• What changes when you stop selling features and start selling outcomes
• What he did when the US market ignored him
• Why the customers easiest to win are the ones who leave

For more information about the guest from this week:

Guest: Renaud Charvet, co-founder and US CEO of Ringover

Website: ringover.com