Episode Details

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What happens when life forces you to rethink how you run your acupuncture practice?

In this episode, I sit down with Lisa Hanfileti, founder of the Acupuncture Business Academy, to talk about building a more resilient business. 

From unexpected financial stress and caregiving challenges to learning marketing from scratch, Lisa shares how creating an online presence transformed her practice and why so many acupuncturists struggle simply because business was never taught in school.

In this episode, you’ll learn:
• Why relying only on in-person treatments can leave practitioners financially vulnerable
• The difference between a simple website vs a true online platform
• Essential website and marketing skills every acupuncturist should learn
• How lead magnets, funnels, and email lists can help create multiple income streams and attract ideal patients

If you want to build a more sustainable, flexible, and profitable acupuncture practice without burning out, this episode is packed with practical business wisdom. 💜

☯️ More AcuPro Episodes you'll love:

• You Asked, I Answered: Real Questions from TCM Rock Stars
• Marketing Your Acupuncture Practice with Michelle Grasek
• How to Attract NEW Patients Through Social Media with Molly Cahill

➡️ Visit the show notes for all the links mentioned in this episode!

Also, if you haven’t done so already, follow the podcast. So many fantastic episodes are coming your way! If you’re not following, there’s a good chance you’ll miss out.

🩵 This episode is brought to you by Jane, the practice management software I use in my clinic. It’s been a total game-changer for keeping scheduling, charting, and everything running smoothly.

Check it out here, and use my code ACUPRO1MO for a one-month grace period on your new account! 💜

And connect with @AcuProAcademy on all social media!