Episode Details

Email marketing should be one of the most powerful (and free) tools in your business…

But here’s the problem:

👉 Most of your emails aren’t even being seen.

In this episode, I break down a massive mistake I’ve been making — and chances are, you are too.

After a conversation that completely changed how I think about email…

I realised:

👉 It’s not about sending better emails
👉 It’s about making sure they actually get delivered

We cover:

* Why your emails are going to spam (and how to fix it)
* The simple changes that can 2–3x your deliverability
* Why “marketing emails” are killing your results
* The biggest mistakes (links, images, emojis, subject lines)
* How to write emails that feel personal — and get replies

Plus:

👉 The £1 per contact per month rule (and how to use it)

If you’re not leveraging your database properly…

You’re leaving serious money on the table.

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