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Retail Daily Minute | Walmart Acquires Vibe.co, Bath & Body Works Enters Ulta & Instacart Pilots Shoppable Video
Season 7
Episode 660
Published 1 week, 2 days ago
Description
Welcome to Omni Talk's Retail Daily Minute, sponsored by Duvo and Mirakl.
In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:
- Walmart moves deeper into connected TV advertising by acquiring Vibe.co, a self-serve CTV platform, to make streaming ad buying more accessible and measurable for SMB and mid-market brands through Walmart Connect.
- Bath & Body Works enters Ulta Beauty, bringing a curated selection of its most-loved products to more than 600 Ulta stores and Ulta.com starting July 12th, as the brand accelerates its push beyond its own retail walls.
- Instacart pilots "Immersive Feed," a short-form vertical video experience embedded within retail storefronts on its site, letting shoppers move seamlessly from recipe inspiration to adding items to their cart.
The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights.
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