Episode Details

In this episode, Kelly and Miranda are back for a spirited conversation covering many topics. First, we discuss the importance of following your passion, especially when creating a side hustle. Whatever problems are coming up in your private practice will follow in your second business; so, ensure you have those problems addressed ahead of time. Later, we talk about how big tech companies are taking advantage of therapists and why you need to know your numbers if you're considering joining one of these sites. Tune in as we chat about naming your business and what you can expect from ZynnyMe in the future.

Meet Kelly Higdon, LMFT

Kelly Higdon, LMFT is the co-founder of ZynnyMe and co-creator of The Business School Bootcamp for Therapists, a flagship course that helps therapists in all parts of their private practice journey solidify their business foundation and growth. When she isn't coaching or hosting retreats for her clients, you can find her playing roller derby or spending time with her family. To learn more about Kelly check out kellyhigdon.com and zynnyme.com

On any given day you will find her writing, meeting with her psychotherapy or coaching clients, running a webinar for therapists, providing consultation with private practice owners, and making lots of room for playtime with her family. Kelly's hair constantly changes. She cares about the people that she works with. AND her most FAVORITE THING is to push, educate and inspire in the Business School Bootcamp.

Meet Miranda Palmer, LMFT

Miranda Palmer built a cash-based private practice during the recession. But, she is most proud that she did it to take care of her family and created a work-life balance that allowed her to avoid the all too common burn-out a lot of therapists experience.

As the co-creator of ZynnyMe.com, she provides how-to articles, free monthly webinars, and co-leads the Business School Bootcamp for Therapists.

Today her primary business is inspiring and teaching therapists private practice marketing. Miranda teaches them business skills, and not because she is all about money. Miranda sees how clinical outcomes, burnout rate, and overall passion can be impacted positively or negatively by how our businesses run.

Follow Your Passion and Success Will Follow

If anyone in the private practice world wants to do a side gig, you better make sure it is something you're passionate about. Without passion, you will be miserable doing it. Whatever things you haven't taken care of in your main gig, you will replicate it in your side gig. For instance, if you got burnt out in your main gig, you will get burnt out in your side gig as well. If mindset, money, and boundaries issues aren't addressed, you won't be able to escape them. It would help if you dream bigger and bigger; your passion project can quickly become something you do full-time with the right tools and resources.

Building An Online Community

If you want to start a side hustle, consider incorporating an online community into the mix. There are safe and lovely ways to have virtual conversations with people from all over the world through community building. Kelly and Miranda have focused on creating a space where people can own their values as a person. Once you have your values and vision narrowed down, you can find people who think and feel similarly. It's critical to build a community where we lift each other up. As therapists, we can keep the field alive and thriving via these communities.

Choose The Best Name For Your Business

Zynny was a name that Kelly came up with wh