Episode Details

Why do so many coaching relationships create dependence instead of independence?

In this episode of The Expert Method, Ian Gatzke talks with Kim Ades, founder of Frame of Mind Coaching and creator of JournalEngine, about why accountability-based coaching often misses the deeper work. Kim challenges the idea that a coach’s main job is to hold clients accountable to goals. In her view, that approach can create dependence, increase shame when clients fall short, and keep both coach and client focused on behavior instead of the thinking underneath it.

The conversation goes into Kim’s coaching philosophy, including why real coaching starts with understanding a client’s stories, beliefs, emotional patterns, and internal operating system. Kim explains how journaling gives coaches the data they need to see what is actually happening beneath the surface, why she believes many coaches are “coaching blindfolded,” and how identifying a limiting belief can create a natural shift in behavior without relying on pressure, homework, or constant accountability.

Ian and Kim also explore the difference between coaching and consulting, why goals are often less important than the person pursuing them, and how “encapsulation” helps clients feel deeply understood before meaningful coaching can happen.

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Kim’s Links:
- Website: https://frameofmindcoaching.com/
- LinkedIn: https://www.linkedin.com/in/kimades
- Instagram: https://www.instagram.com/coachkimades/
- Facebook: https://www.facebook.com/kim.ades/
- X: https://x.com/kimades

Journal Engine:
https://journalengine.com/

What You Focus On Grows: Stories for your Frame of Mind
https://www.amazon.com/What-You-Focus-Grows-Stories/dp/1674884133

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Download the Program Execution System Toolkit:
https://implementgpts.com/pestoolkit

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- My LinkedIn: https://www.linkedin.com/in/ian-gatzke/
- Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting

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Highlights:
0:00 Episode Highlight
0:23 What Coaching Is Really For
1:43 Why Accountability Can Backfire
4:25 Goals Don’t Create Fulfillment
6:41 Coaching the Person, Not the Goal
7:14 How Thinking Shapes Behavior
9:38 Journaling Reveals the Patterns
13:32 Find the Belief Under the Behavior
15:27 The Chatter Running Your Life
19:09 Use Stories to Access Beliefs
20:58 The Secretary of State Exercise
24:33 Journaling Exposes What Calls Miss
28:33 Why Coaches Need More Data
31:51 Coaching Without a Blindfold
34:47 What’s Really Behind the Behavior
39:34 Encapsulation Opens the Door
42:15 Make the Client Feel Understood
48:10 What You Focus On Grows
48:52 Episode Ta