Episode Details

Shipping isn't the bottleneck anymore. Attention is.

Maanav Agrawal kept seeing the same pattern.

Some of the coolest products weren't getting the attention they deserved

Meanwhile, companies that consistently shared what they were building were generating inbound

He'd lived it himself
He saw it in other industries like real estate
He saw it across his YC batch and among founders generally

The problem wasn't always the product.

It was making sure people knew the product existed.

So he and Co-Founder Jason Zhan built Memoir (YC P26)

A marketer with the soul of an engineer. 

Memoir connects to your product source of truth and understands what changed, why it matters, who should hear about it, and how to tell the story.

A new feature ships
A PR worth talking about gets merged
A meaningful update goes live

Memoir turns it into:

→ Social posts 
→ Blogs 
→ Changelogs 
→ Demo videos 
→ Customer updates 
→ Launch content

All in your company's voice.

They built it for themselves: Engineers who love building

But, like most founders, don't always have time to build in public.

Now they don't have to.

The work speaks for itself - automatically

Memoir turns product velocity into market velocity

🎙️ Maanav Agrawal, CEO & Co-Founder, Memoir on Fondo START 

00:53 "Shipping is not the bottleneck, attention is."

01:19 How Memoir connects directly to GitHub and monitors product changes

01:38 Deciding which product updates are important enough to share publicly

02:03 Keeping founders in control with approval before publishing

02:40 Why some of the best products never get the attention they deserve

03:20  The challenge facing startups without dedicated marketing teams

03:49 Why engineering teams move faster than marketing teams can keep up

05:17 The original YC idea: developer infrastructure and latency optimization

05:58 The realization that marketing was the biggest bottleneck in real estate

06:18 The insight behind Memoir: unify engineering velocity and marketing velocity

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Check out trymemoir.ai

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