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From Misdiagnosis to Mission
Description
A mother’s misdiagnosis turned into a life-or-death battle with glioblastoma—until her son, fueled by grief and rage at the lack of research funding, launched a sports brand to fight back. With just 1% of cancer research dollars going to brain tumors, Jack’s Cramp Killa is pledging every dollar sold to AI-driven research, rallying endurance athletes to turn pain into progress and push for a cure.
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