Episode Details

“How to Create Content People Actually Want to Read”

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Title: Content Rules
Author: Ann Handley & C.C. Chapman
Category: Sales, Branding & Marketing, Business Strategy, Culture & Society

Do you ever feel like we're just drowning in content, with every brand screaming for attention? Sam and Sophie sit with that frustration, because Ann Handley and C.C. Chapman argue the old interrupt-and-sell approach doesn't work anymore.

They walk through the key rules for becoming a publisher: embrace that you are a publisher, make your content useful and compelling, and distribute it through multiple channels. The pair break down the 90/10 rule for promotional content, the importance of storytelling, and why you need to own your audience through an email list.

If you've been struggling to get your content noticed or wondering why your marketing feels like shouting into the void, this episode gives you a clear framework to shift from marketer to publisher. The takeaway: if you want to be heard, you have to be worth listening to.

Content Rules by Ann Handley & C.C. Chapman. If you want the full written summary, the whole library is on 7minutebooks.com/app — unlimited access from $2.99 a month, $9.99 a year, or $19.99 lifetime.

Chapters

• 00:00 The Old Rules Are Dead
• 01:21 Be Useful and Compelling
• 02:43 Storytelling and Distribution
• 03:56 Build a Community and Own Your Audience
• 05:17 Takeaway: Be Worth Listening To

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