Episode Details

Send us Fan Mail

📬 You like this podcast? You’ll love the newsletter.
Join the weekly 3-2-1 on AI search + marketing: subscribe

If you've been seeing the phrase "good GEO is good SEO" everywhere on LinkedIn lately, you're not imagining it. It's become the comfort take of the moment — and this week, it got a very official co-sign. Brendon Kraham, Google's VP of Search and Commerce, published a piece on Think with Google making exactly that argument. 

So here we are.

This episode is a rant. A structured, well-reasoned rant — but a rant. Because the "good GEO is good SEO" framing isn't just lazy. It's actively giving brands permission to stop learning at exactly the wrong moment.

In this episode:

• Why the "good GEO is good SEO" take is part true and mostly incomplete — and why that distinction actually matters for your brand
• The four ways GEO goes beyond SEO that no amount of foundational optimization covers: content extractability, entity authority, freshness for AI retrieval, and cross-platform presence
• Why entity SEO and entity authority are not the same thing — and conflating them will leave you invisible outside your own domain
• What Google's Think with Google article gets right, what it gets wrong, and why its advice is largely limited to Google Search specifically
• Why brands that use this take as permission to stop paying attention are the ones that will be invisible in ChatGPT, Perplexity, and Gemini while their competitors get cited
• The one question to ask yourself before you hit publish that tells you whether your content is actually extractable

If you're listening to this and thinking I need someone to lead this for me, that's what I do.

I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. 

Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Resources:

Google's Good SEO is Good GEO

Case Study: The Displacement of Legacy Authority

Let’s connect:

LinkedIn → Cassie Clark | AI Search Visibility Consultant
Website → https://cassieclarkmarketing.com