Episode Details

In this episode of the #SleedTheWay Podcast, Konstantinos Sfyris welcomes two of the most experienced SEO professionals on the international scene: Mark Williams-Cook, founder of agency Candour and the Also Asked tool, and Bengü Sarıca Dinçer, SaaS SEO Manager and freelance consultant.

The conversation starts from the conferences they had just wrapped up in Athens and evolves into an open, honest discussion about where SEO is heading, how AI is changing the way we search and make decisions, and why "AI fluff" is one of the biggest risks for businesses and marketers today.

Some of the topics we cover: — What the multi-search ecosystem is and why there's no longer "one" search engine — Why AI should not be making strategic decisions on your behalf — How to measure results across a multi-platform environment — The future of agentic SEO and what it means for businesses — What they would tell their younger selves and why Mark's answer will surprise you

This podcast series features members of our team, partners, clients, and industry experts. Our goal is to highlight the people at the core of our culture, present our solutions and services, and discuss the modern challenges of the industry.

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