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107: How Michelle Elston Built One of the Most Efficient Flower Farms I Know
Description
If your flower farm always feels one step behind, this episode is going to feel like a deep breath. Jenny sits down with Michelle Elston of Roots Cut Flower Farm in Pennsylvania, who produces nearly 30,000 supermarket bouquets a year with a part-time seasonal crew, tight systems, and a whole lot of intentional decision-making.
Michelle shares how her farm uses clear weekly rhythms, crew training, time standards, staff meetings, and tiny movement-level improvements to make harvesting, bouquet making, and farm operations more efficient.
Find Michelle Online
Check out Michelle's Website: www.rootscutflowerfarm.com
Follow Michelle on Instagram: @rootsflowerfarm
Learn more about the Association of Specialty Cut Flower Growers at ascfg.org
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