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They Just Changed What a 'Play' Means In Podcasting. Did You Notice?
Description
Somebody just moved the goalposts on podcast metrics. And most podcasters didn’t even notice.
The Alliance for Measurement in Podcasting — AMP — has defined a new cross-platform standard for what counts as a ‘play.’ Spotify has already adopted it.
In this episode, Neal breaks down what this actually means for indie podcasters — why your dashboard numbers are about to look fairly different, why that doesn’t mean your show is doing better, and why optimising for any play-count threshold is optimising for the wrong thing.
You’ll hear:
— What AMP is and why they’re trying to standardise this
— What is ‘intentional consumption’ in Spotify’s words, and what that actually means
— Why Apple’s definition is still extraordinary (and not in a good way)
— The one metric that actually tells you if your show is working
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