Episode Details

Sponsored by SpotsNow. Get SpotsNow's Claude and ChatGPT connector free for a month. Ask anything about podcast advertising in plain language, right inside Claude or ChatGPT. Designed from the ground up for podcast advertising workflows to give you the edge. Connect free in 60 seconds

• How well does podcast advertising work? Podcast promos are a good example - nearly 3 in 5 new listeners who find a podcast though podcast promos return to listen to more episodes. That's detailed in Magellan AI's first-ever Podcast Measurement Benchmark Report, covering podcast campaigns from Q1. It shows an average response rate of 2.29%; and almost ten percent of those who visited a website converted to a sales lead.
• SpotsNow Intelligence is now available from Claude and ChatGPT. Any MCP-compatible assistant can now connect to live data on 61,000+ shows: sponsors, brand spend, lookalikes, fill rates, and full media plans. As a Podnews reader, you can get your first month free.
• PodCrisp is a new AI podcast post-production tool, offering transcripts, show notes, chapters and social clips. Built by an indie founder from China, it's significantly cheaper than tools like Castmagic or Capsho. There's a free tier on the website.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

• ➡️5 ways to grow your podcast WITHOUT social media — In this FREE Podcasting Business School virtual workshop Adam will teach you 5 non-social media podcast growth strategies that helped him cross 1.2 million downloads. Join us on Wednesday, June 24th
• 🌱 Is Your Show Ready to Grow this Summer? — Get started with Player FM’s self-serve audience growth campaigns this Summer. Low commitment, flexible pricing, and an easy way to reach engaged listeners.
• Monetize Your Podcast Without Sponsors — Dynamic podcast ads for shows with 3,500+ monthly downloads. No sponsorship outreach. No sales calls. Just monetization that works.

Gold supporters: Buzzsprout, Mowpod, Beehiiv, Podbean, The $100 MBA, The Podglomerate, Cloud10, Audiohook,

Listen Now