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Closures and Comebacks in Seafood Chains
Description
Wendy’s and Long John Silver’s are both slashing underperforming locations to sharpen their focus — Wendy’s targeting up to 350 closures to boost profits, while Long John Silver’s has pared down from over 1,000 to under 500 spots, closing 110-120 in three years. Some closures involved co-branded spots or outdated stores, and seafood’s unique challenges — like volatile fish prices and a dinner-heavy menu — made it tough. Yet, despite all the exits, Long John Silver’s is posting 16 straight quarters of sales growth, climbing from $400M to nearly $430M since late 2022. New owners are eyeing Southeast Asia for expansion and are doubling down on domestic revival, proving the brand still has strong staying power.
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