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SPECIAL SERIES ==> 🤖 Your Email Metrics Are Lying to You <== | BATHROOM Break #113 COLLAB: The Marketing Millennials + Do This, Not That
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Somewhere over the Atlantic, a soccer fan is white-knuckling a full-size bottle of ranch dressing in their carry-on, and that is exactly where Daniel Murray and Jay Schwedelson start before getting to the part that should rattle every marketer: most of the opens and clicks in your reports were never human. If your numbers look incredible, the bots are probably flattering you, and if they look terrible, you have a real deliverability or content problem hiding underneath. It is a fast, funny run through the zero-click era and why sending more email is not the crime people make it out to be.
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Best Moments:
(02:45) Roughly 95% of clicks can be bot activity, and a honeypot link in the newsletter proved it.
(03:25) Not a single one of your email metrics is accurate, and it keeps getting worse.
(04:44) If a contact opens every email you ever sent, that is not a superfan, it is bots wrecking your lead scores.
(05:21) Welcome to the zero-click era, where the real goal is making things people actually want to share.
(06:32) No-agenda marketing builds equity in someone's brain long before they are ready to buy.
(08:29) Relevancy is married to frequency,