Episode Details

On the podcast we talk with Robbie about finding your super users, the real reasons for subscription fatigue, and why pricing isn’t as important as you might think, especially early on.

Our guest today is Robbie Kellman Baxter, consultant, keynote speaker, and author. She’s advised many of the world’s leading subscription-based companies, including serving on the advisory board of Strava. Her most recent book, “The Forever Transaction” is a deep dive into everything consumer subscription, and a must read for anyone in the space.

In this episode, you’ll learn:

• Identifying and attracting lifetime value customers
• How to get and maintain customer loyalty
• Three causes of subscription fatigue
• Why customers cancel their subscriptions

Links & Resources

• Strava
• Intuit
• Survey Monkey
• Oracle
• The Subscription Economy
• Tien Tzuo: Subscribed
• Eric Crowley
• Seth Miller
• CrossFit
• Shopify
• Calm
• Matthieu Rouif
• PhotoRoom
• GoPro
• Elevate
• VSCO

Robbie Kellman Baxter’s Links

• Robbie Kellman Baxter’s website
• Follow Robbie on Twitter
• Robbie’s book: The Forever Transaction
• Robbie’s book: The Membership Economy
• Robbie’s LinkedIn

Follow us on Twitter:

• David Barnard
• Jacob Eiting
• RevenueCat
• Sub Club

Episode Transcript

00:00:00 David:

Hello, I’m your host, David Barnard, and with me, as always, RevenueCat CEO, Jacob Eiting.

Our guest today is Robbie Kellman Baxter, consultant, keynote speaker, and author. She’s advised many of the world’s leading subscription-based companies, including serving on the advisory board of Strava. Her most recent book, “The Forever Transaction” is a deep dive into everything consumer subscription, and a must read for anyone in the space.

On the podcast we talk with Robbie about finding your super users, the real reasons for subscription fatigue, and why pricing isn’t as important as you might think, especially early on.

Hey Robbie, welcome to the podcast.

00:00:58 Robbi