Episode Details

Most estate agents think their job is to tell people what to do…

👉 What price to list at
👉 What offer to accept
👉 How the process should work

But here’s the truth:

People don’t want to be told.

They want to be understood.

In this episode, I break down why consultative selling is the only approach that works in today’s market — and how you can start using it immediately to win more instructions, improve client relationships, and even manage your team more effectively.

We cover:

* Why “telling” kills deals (and what to do instead)
* How to use questions to uncover what clients actually want
* Real examples (valuations, staff pay, buyers & sellers)
* How to guide conversations without being a pushover
* Turning client answers into stronger, more aligned deals

One of the biggest shifts you can make?

👉 Stop guessing… and start asking.

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