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Hyundai's World Cup Under Fire
Description
As the World Cup ignites in Guadalajara, protesters are staging a powerful counter-narrative—demanding Hyundai-Kia cut ties with supplier Ternium over alleged human rights abuses, including the disappearance of two environmental activists linked to Ternium’s mining operations. With over 130,000 missing persons in Mexico in the past two decades, the protests spotlight systemic injustice and accuse the automaker of greenwashing. Despite Hyundai’s claims of strict supplier audits and ethical standards, demonstrators vow to keep the pressure on throughout the tournament, linking the issue to labor, environment, and even the use of robots at the event.
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