Episode Details

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T Gerald O'Daniel, MD, explains how getting out of your own way can be the greatest benefit to the success of your practice.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Getting Out of Your Own Way — How to build a practice with loyal staff, strong systems and fewer distractions.

First, Dr. T. Gerald O'Daniel is a double board-certified plastic and facial plastic surgeon. Specifically, he has practiced in Louisville, Kentucky, for 35 years. Indeed, he is known internationally for his face and neck lifting work. However, his business acumen stood out in this "Beauty and the Biz" episode. Particularly, he explained how he built the practice behind his reputation. Ultimately, a great practice is not built on surgical skill alone. Consequently, Dr. O'Daniel openly discussed several vital topics.

Initially, he explained why staff longevity matters more than most surgeons realize. Next, he revealed how he uses a CEO and CFO. Additionally, he relies on metrics reviews to stay informed without micromanaging. Furthermore, he discussed why mixing insurance and cosmetic cultures creates major problems. Also, he shared his honest take on private equity. Hence, he explained why the deal is rarely what it looks like.

Undoubtedly, my favorite part was his comment about his biggest challenge. Namely, he mentioned getting out of his own way. Truly, that is a pearl every surgeon should hear. Indeed, your practice can only grow so far if every decision must run through you. Similarly, every staff issue and number cannot rely entirely on your input. Therefore, listen to this episode of "Beauty and the Biz" today. Finally, hear how Dr. O'Daniel thinks about culture, control, metrics and growth.

P.S. Importantly, keep in mind the surgeon is only half of the conversion equation. Conversely, the other half is your coordinator. Specifically, it matters how well she represents you once the patient leaves the consult room. Consequently, this reality is why I created the Converting Academy. Here, I personally train your coordinator to guide patients to a confident decision. Thus, you can book more surgery and stop letting good leads slip away. Accordingly, reply to this email if you want to talk about it first. https://bit.ly/4emvDPF

Enjoy!

Catherine Maley, MBA

Practice Growth Resources:

• Convert Consults with The Converting Academy
• Retain Patients with KiSS Loyalty Club
• Cosmetic Practice Vault Library
• Schedule Your Practice Growth Strategy Review

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