Episode Details

Rachel Kilmer’s real estate success isn’t built on flashy social media—it’s fueled by old-school relationship magic. Before her first deal, she started investing in people: baking mini bundt cakes, hand-delivering them to 80+ contacts, and building genuine connections. Now, she runs “Marketing IRL,” a year-long strategy of consistent, thoughtful touchpoints like Fourth of July kits, Mother’s Day mimosa boxes, and team spirit baskets—all funded by 7% of her commission. Her proof? The year she cut back on relationship investment, her production dipped. In a noisy world, clients crave appreciation, not ads—and Kilmer proves that staying top of mind through real, human moments is the ultimate growth hack.

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