Episode Details

Conduct just raised $60m in a Series A co-led by Index Ventures and ICONIQ, with strategic investment from SAP and participation from existing investors.

JP Haas is Co-Founder and CEO at Conduct. The company builds an AI operating system for enterprise software that maps heavily customised systems like SAP and Salesforce and helps enterprises execute changes across them faster.

The Scaling Europe show is presented by Deel. Check them out here:

https://get.deel.com/ruynb7o4lfjk

Sponsors:

Mishcon: https://www.mishcon.com/pop-ups/scaling-europe

Chargebee: https://www.chargebee.com/events/beelieve/london/2026

SurrealDB: https://surrealdb.com/

Airwallex: https://www.airwallex.com/uk?utm_source=other&utm_medium=partner_referral&utm_campaign=v01_emea_multi_ib_dg_prtmk_mofu_scalingeurope

Timestamps:

0:00 - Introduction

0:25 - $60m Series A announcement

3:01 - What Conduct does

5:39 - SAP partnership and validation

6:56 - Enterprise adoption and go-to-market

8:41 - Partner ecosystem

9:02 - SAP as starting point

10:37 - Why enterprise systems are complex

12:05 - Working with large enterprises

14:23 - Building organisation and learnings

15:18 - Global expansion

16:29 - SAP distribution and co-selling model

18:34 - Growth and ambition

20:37 - Hiring and culture