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Costco's Stockout Problem
Description
Costco’s membership model is a powerhouse, with near-90% renewal rates and $1.4 billion in fees last quarter—but loyal shoppers are growing frustrated by frequent stockouts, especially when they’re paying for access. The very inventory strategy that fuels excitement—limited, rotating items for better bulk deals—is also causing pain points. While savings still win out, this inconsistency is chipping away at satisfaction, even among die-hard fans.
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