Episode Details

You've spent loads of time and energy landing a gig. 

You deliver a fab talk. 

You meet a few people and get some compliments. 

Then you leave... relying on your talk to land you more opportunities.

Jonathan Dunnett believes that's a huge waste of your time. 

With a background in competitive intelligence Jonathan has worked with organisations to leverage data and insight to gain the edge in the market place. Today, utilises his skills and experience working as a Speaker Growth Strategist. He partners with Speakers to help them increase visibility, (especially in AI search), build high value relationships and get booked. 

In this episode, Jonathan shares why relying only on your performance is one of the biggest mistakes speakers make.

We explore how to approach speaking engagements more strategically, from identifying the right people before the event begins, to creating meaningful conversations, gathering valuable intelligence and following up in a way that generates genuine opportunities.

If you're using speaking to grow your business, build relationships or generate leads, this episode will help you get far more value from every event you attend.

What you'll discover:
• Why Jonathan believes you can't scale serendipity — and what speakers should be doing instead
• The hidden part of speaking that most people completely overlook
• How one speaker had 500 ideal prospects in the room… and walked away with just eight leads
• Why being charismatic and "working the room" isn't enough
• Where speakers lose the biggest opportunities after an event
• The surprising things businesses do at events that speakers should be copying
• The simple mindset shift that can dramatically increase the ROI of every speaking engagement
• How to use your position on the programme to create opportunities before you even step on stage
• Why the smartest speakers treat events as research projects, not just lead-generation exercises
• The valuable intelligence hiding in plain sight at conferences and networking events
• A different way to think about networking if the idea of "working the room" makes you cringe
• What AI search means for speakers — and why now is the time to pay attention
• The first thing every speaker should do when they have an event coming up in the next 30 days
• Why some speakers leave events with a handful of contacts while others leave with genuine business opportunities

Enjoy!

If you'd like to watch the video of the episode, you can do that on YouTube shortly.

Guest Information:
Website: https://jonathandunnett.com 
LinkedIn: https://www.linkedin.com/in/jonathandunnett/ 
YouTube: https://www.youtube.com/@JonathanDunnett 

Books & Resources*:
How To Win Friends and Influence People by Dale Carnegie

Speaking Resources:
Stagecraft to Showreel, 2-day in-person event: https://livetraining.saraharcher.co.uk/stagecraft 

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