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Brains Defend Beliefs Against Contradictions
Published 12 hours ago
Description
New brain imaging study reveals why we fiercely defend our beliefs—when confronted with contradictory info, our amygdala and prefrontal cortex light up, triggering emotional resistance. This explains why facts often fail to sway opinions, especially online, where bias confirmation fuels misinformation. It’s not stubbornness—it’s biology.
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