Episode Details

Why Most Trade Business Owners Are Leaving Work on the Table

If you're waiting for the phone to ring, you're already behind. In this episode, Mitch and Jason sit down fresh off the UpScale Live Tour across Australia and New Zealand to unpack one of the biggest differences they keep seeing between tradies who are growing fast and those who are stuck: cold outreach.

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Hear from tradies who’ve done it, and learn what it really takes to grow a successful trade business. https://www.upscalecoaching.com.au/success-stories/

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https://www.upscale-coaching.com/upscale-live-events

They break down why most trade business owners avoid it (hint: it's the same reason you don't talk to strangers at the bar), what actually happens when you stay consistent with it, and why the first conversation was never supposed to get you the job anyway.

You'll also hear about the "ten before ten" challenge that one Gold Coast tradie used to land $700 worth of work in his very first week, and why the UpScale members' room looks so different from the room full of tradies who haven't started coaching yet.

In this episode Mitch and Jason cover:

• Why cold outreach feels uncomfortable and how to get over it fast
• Walk ins vs phone calls vs emails and which one actually works
• How often to follow up and when to back off
• What questions to ask during a discovery conversation to understand what really matters to your client
• Why pricing is rarely the reason you lose a job
• How to build a simple nurture sequence that keeps you front of mind without eating your whole week

Whether you're an electrician, plumber, carpenter, or any other trade business owner trying to build a steadier pipeline of work, this one is worth a listen.

Drop your "ten before ten" results in the comments. The UpScale team wants to hear how you go.

Hosted by Mitch Van Bergen (@mitchvan_ https://www.instagram.com/mitchvan_/) and Erina Roxx (@erinaroxx https://www.instagram.com/erinaroxx/)

🏃 Big news: this year the UpScale team are lacing up for the Gold Coast Marathon to raise funds for TIACS, a charity providing free mental health support to tradies and blue collar workers. If you want to cheer them on or chip in, you can find their fundraiser here:

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