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Why PLG Products Should Build a Self-Serve Usage Based Billing Engine
Season 2
Episode 63
Published 1 week ago
Description
In episode 63 of Product-Led Growth with Fexingo, Lucas and Luna dive into why the most successful PLG SaaS companies are betting on self-serve usage-based billing. Not just metering — but the full billing stack: ingestion, rating, invoicing, collections. They break down how a company like Twilio built a self-serve billing system that scales from startups to enterprises, the hidden engineering cost of building versus buying, and the one metric that matters: days-to-first-invoice. If you're building a PLG product and still sending invoices manually, this episode will change your roadmap.